Transforming Data and AI solutions with relentless innovation.

Currently empowering data leaders to drive outcomes and align efforts with clear business results in enterprises

Former COO of Protecto.ai, a VC-backed Bay Area startup focused on Generative AI Data Governance

Previously, Co-founded and led my startup to acquisition, building delivery and client success teams from the ground up, while spearheading GTM efforts and scaling annual revenue from $0 to ~$50M USD

GTM Strategy

Lead GTM efforts, and scaled annual revenue from $0 to $50M USD+

Implement  Go-To-Market playbooks based on big macro trends, your ideal Customer Profile & your customer’s journey.

Complex Partner Selling

Deep expertise in Salesforce, Snowflake, DataBricks, Google, Amazon & Microsoft ecosystems

Optimize joint selling and marketing strategies for driving revenue through the partner ecosystem

Unlocking the US Market

Running Multiple Sales Cycles in Fortune 2000 Companies in the US

Define your market entry strategy, build a roadmap, and develop a plan of action to take your solution to market.

Enterprise Business Systems

My Expertise is in Process Consulting for Digital Transformation in Enterprise Sales and Marketing as a SME

Implemented data-driven solutions  that enabled  clients to drive excellence across all customer touchpoints (Marketing, Sales, Service, Fulfillment, Finance)

Testimonials

Protik is top-of-mind for me when executing a vision. He turns high-level strategy into actionable steps. His goal-oriented approach drives tangible results, while keeping the team motivated and focused.

Rohan Shah
CEO, Next Quarter

When it comes to complex partner selling motions, Protik is a true pro. He understands the intricacies of navigating partnerships and alliances, and develops strategies that drive success for all parties who are involved. His knowledge of the market is unparalleled

Amar
CEO, Protectoai

Expanding into the US market can be daunting. Protik, as our Go-to-Market advisor, is a partner who is passionate about our success. The dedication he brings to unlocking the US market makes him an ideal choice for any high-growth B2B SaaS enterprise looking to expand its reach.

Pratik
CEO, Contiinex

Protik brings a wealth of knowledge and hands-on experience to the table. He understands how to create revenue strategies that deliver results, while building long-term customer relationships based on loyalty and retention to drive sustainable revenue.

Sandeep Jain
CEO, MonetizeNow

Milestones

CEO and Co- Founder

Managing Director at Brillio (Business Transformtion)

Investor

Investor

Co Founder and
Chief Revenue Office

Director
Global Sales

Director
Professional Services

Manager
Business Systems & Data

2008 - 2012

  • Graduated from USC (University of Southern California, Los Angeles) in Fall 2008 with  Full-time Masters (M.S.)
  • Managed a portfolio of CRM (Salesforce), ECM , and custom Datal Applications as a IT Leader at Brocade (public company in storage)

2012 - 2013

  • Providing leadership and direction on large digital transformation projects at NetApp and Federal Reserve Bank of San Francisco

2013 – 2016

  • Manage end to end Customer Success and Sales Teams at Apttus / Conga
  • Sales Lead at PROS (NYSE- PRO, $100M+ ARR) , it delivers the perfect blend of simplicity and data science to help companies consistently realize their revenue and profit potential

2016 - 2021

  • Co-founded Standav, serving as the Chief Revenue Officer. The focus was on system integration in the Quote-to-Cash/CLM domain on the Salesforce platform for enterprise clients in Silicon Valley.
  • I authored a book, Reimagine Enterprise Sales Systems: Unify Sales, Customers, and Partners with a Data-Driven Quote to Cash Solution; and started a podcast with the eponymous title to connect with practitioners and discuss real-world experiences on go-to-market strategies and executing large Sales transformation projects.
  • Standav merged with Brillio, a Bain Capital portfolio company, in November 2021.

2021 - present

  • CEO that is focussed on empowering Enterprise Data and Ai teams to achieve superior business results by adopting Datacolor’s Outcome-driven models.

  • Limited Partner at Stage2 Capital , GTMfund and guide AI /Gen AI startups- NextQ.ai, MonetizeNow.io, RightData, Verloop.io, Aptedge, Dirxhealt among others

  • Prior
    • Defining market entry strategies and driving revenue through the direct and partner ecosystem as the COO of Protecto.ai.
    • Head of Business Transformation Practice at Brillio(Bain Capital Portfolio), served as the Revenue & Go to Market Leader for the Customer Experience group , responsible for GTM, pre-sales, and delivery of large CX Transformation deals across multiple industry verticals.

Insights

I regularly contribute to Forbes and share my thoughts and insights. Follow my writing on Forbes

Leading Sales Transformation With Online Commerce

Businesses around the world today are feeling the impact of Covid-19. While most consumer-oriented businesses adapted…

Data Quality Is Critical For Sales Excellence

Analytics, artificial intelligence, and machine learning are powerful enablers of business transformation…

Sales Transformations For “Industry 4.0”

The term “Industry 4.0” refers to the transformation of the manufacturing sector by digital technologies, such as…

Re-Engineering Sales & Finance For Success with B2B Subscription Models

People need to learn how to declutter and not amass physical possessions. That’s the advice life coaches and spiritual gurus…

Read More

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