“Entrepreneur helping B2B  Enterprise Leaders with Business Transformation in Making Sales more efficient & effective.”

About Protik Mukhopadhyay

I currently advise clients on Sales Business Transformation initiatives (Quote to Cash, Pricing and Customer 360). Prior to that, I managed the west coast Customer Success team for PROS (NYSE-PRO). I have spent many years in sales and pricing business transformation initiatives with previous positions at Apttus, NetApp, the Federal Reserve Bank, and Brocade.

Identifying customer pain points and whitespaces in the market, translating them into insights for the product/solutions development team and developing compelling sales strategies inspires me to walk the extra mile.

I enjoy coaching on Customer Success, SaaS Go-to-Market Strategy, Product Development, and Sales.

Business Value Delivered

  • 78% reduction of Configuration cycle time
  • Optimization of steps in the Sales process from 50 to 5
  • 40% increase in no. of Sales reps hitting Quota
  • 60% improvement in Contract renewal rates
  • $20 M improvement in annual savings

SaaS Solutions

  • Go-to-Market & Co-selling with Salesforce.com, Apttus, Price f(x) in North America
  • Helping customers successfully incorporate Dynamic Pricing models, Automated Proposal & Contract generation functionalities, etc
  • Driving AI & ML transformations to help clients generate actionable insights from Data

Growth & Leadership

  • Growth of 180% in 2017 and 220% in 2018, translating to 15 M+ in bookings, accomplished through the SaaS ecosystem
  • Executive sponsor of Standav Leadership Team. Founder of a Non-profit community for Quote-to-Cash

Customer Satisfaction

  • Average CSAT score of 9.2/10
  • Achieved across 60+ engagements with business leaders

My expertise:


  • SaaS Sales Motion and Strategy
  • Digital Sales Transformation
  • Identify strategic customer pain points and develop unique & compelling value propositions
  • Focus on delivering business value to the client
  • Understand customer growth goals, strategies & initiatives, & develop an executable plan
  • Hiring, training and cultivating talent
  • Consistent track record of measuring, achieving, and exceeding sales quota
  • Building and modifying sales operations and enablement
  • Understand how global forces are changing the landscape; lead change to conquer markets

My Passion:


Empathetic and Respectful to Founder, helping Indian SaaS companies enter the US.


Deep understanding of US B2B market, vertical, and customers’ businesses.


Managed major/global account teams and built a long-term account strategy through solution selling.

Secret Sauce

Successful use of proven sales process and solution selling strategies and methodologies.

Value Add

Translate customer insights into business imperatives that differentiate a company.

Lead Charge

Plan resources establishing robust processes to deliver execution excellence. 


Advised SaaS start-ups on sales strategies, and product roadmap development.


Leveraging Machine Learning & Behavioral Insights to enable the automation of Sales Processes.


2020 - Present

Strategic Advisor

Arka Venture Labs – Palo Alto, CA

2016 - Present

President & Co-founder

Standav – Santa Clara, CA

2014 - 2016

Head of Sales – West

Pros – San Francisco, CA

2013 - 2014

Professional Leader – West

Apttus – San Mateo, CA


“Protik has been actively helping us out with strategic advice, alliances, and introductions. His high-energy personality and a practical problem-solving approach to challenges make it an absolute pleasure to work with him. His vast professional network and knowledge of the US enterprise space have helped us greatly.”

Sachin Vyas

“Protik is very customer-centric and has the ability to assess the critical needs of his customers. If you want to add value to your business, I would recommend Protik.”

Sr. Director IT, Mobile Iron

“Protik is a very talented executive who possesses a comprehensive set of business, technical, and leadership disciplines. He is not afraid to roll up his sleeves and leads his team at whatever level is required.”

Account Executive, Salesforce

“Protik has a strong sense of what it takes to build a business from the customer side. He can wear multiple hats and drive plans to success and has the great ability to create and share a plan for the long term success of his customers.”

Manager - CRM Systems, Bausch & Lomb

“Protik was the key ingredient in building our partnership team – building, co-selling, and driving the joint team to high levels of performance. He is an excellent partner providing constant feedback to the team around him to raise everyone’s game.”

VP - Sales, Apttus

Value-Added to These Enterprises


 Today’s buyers want – and expect – to feel understood and for business professionals to treat them as a partner, not just a transaction.

To get a deeper and more comprehensive understanding of how to listen to the voice of your customers to create a truly customer-focused organization Protik shares his experience and learnings here.

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